Marketing ROI Dashboard
Track attribution, optimize spend allocation, and measure campaign effectiveness across all channels
Last updated: 4:31:31 PM
Marketing Spend
$125,000
8.5%vs last period
Budget83.3%
Attributed Revenue
$487,500
12.3%vs last period
Return on Ad Spend
3.9x
5.2%vs last period
Cost per Acquisition
$45
7.8%vs last period
Marketing Qualified Leads
2,780
15.6%vs last period
Conversion Attribution
2.8x
3.4%vs last period
Multi-Channel Attribution Analysis
Model:multi-touch
Paid Search
37.9% of total
Social Media
29.1% of total
Email
18.3% of total
Display
9.2% of total
Campaign Performance Leaderboard
Ranked by ROAS
#1
Holiday Sale 2024
Google Ads
4.8x ROAS
Spend
$35,000
Revenue
$168,000
Conversions
1,250
Budget Utilization88%
CPA: $28CTR: 3.20%CVR: 4.10%
Excellent
#2
Summer Promotion
Facebook
4.5x ROAS
Spend
$28,000
Revenue
$126,000
Conversions
980
Budget Utilization93%
CPA: $29CTR: 2.80%CVR: 3.90%
Excellent
#3
Brand Awareness Q4
Instagram
4.0x ROAS
Spend
$22,000
Revenue
$88,000
Conversions
720
Budget Utilization88%
CPA: $31CTR: 2.10%CVR: 3.20%
Excellent
#4
Back to School
LinkedIn
3.5x ROAS
Spend
$18,000
Revenue
$63,000
Conversions
450
Budget Utilization90%
CPA: $40CTR: 1.80%CVR: 2.80%
Good
#5
Email Newsletter
Email
4.0x ROAS
Spend
$12,000
Revenue
$48,000
Conversions
380
Budget Utilization80%
CPA: $32CTR: 4.20%CVR: 5.10%
Excellent
Channel Mix Analysis
Spend vs Revenue Attribution
Marketing Spend Distribution
Revenue Attribution
Channel Efficiency (Revenue/Spend Ratio)
Optimization Recommendations
Emailhigh priority
Increase email marketing budget by 25% due to highest conversion rate and ROAS efficiency.
Potential impact: +$15K monthly revenue
Displaymedium priority
Optimize display targeting and creative to improve 1.2% conversion rate.
Potential impact: +$8K monthly revenue
Social Medialow priority
Maintain current social media spend while testing new audience segments.
Potential impact: Stable performance
Customer Acquisition Funnel
Stage-by-Stage Analysis
Impressions
2,500,000
Cost per Impression
$0
Total Spend
$50,000
Drop-off Rate
95.0%
Efficiency Score
85%
Clicks
125,0005.0% conversion
Cost per Click
$0
Total Spend
$56,250
Drop-off Rate
21.6%
Efficiency Score
78%
Visits
98,00078.4% conversion
Cost per Visit
$1
Total Spend
$56,840
Drop-off Rate
87.2%
Efficiency Score
72%
Leads
12,50012.8% conversion
Cost per Lead
$5
Total Spend
$56,250
Drop-off Rate
70.0%
Efficiency Score
68%
Opportunities
3,75030.0% conversion
Cost per Opportunitie
$15
Total Spend
$56,250
Drop-off Rate
70.0%
Efficiency Score
65%
Customers
1,12530.0% conversion
Cost per Customer
$50
Total Spend
$56,250
Drop-off Rate
0%
Efficiency Score
82%
0.0%
Overall Conversion
$331,840
Total Acquisition Cost
$295
Cost per Customer
1,125
New Customers